The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
DDB Worldwide
Client
Title
Category
Award
Points
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders
Category: Sustainable Development Goals
Points: 90.00
Best Enjoyed Vertically
Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore
Client: Starburst Swirlers
Category: Best of Mobile
Points: 90.00
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders
Category: Games
Points: 45.00
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite
Category: Craft / Art Direction
Points: 45.00
Calorie Burning URL
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client: Miller Lite
Category: Craft / Writing
Points: 45.00
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders
Category: Digital Design
Points: 45.00
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders
Category: Community Building
Points: 45.00
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite
Category: Craft / Art Direction
Points: 45.00
Best Enjoyed Vertically
Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore
Client: Starburst Swirlers
Category: Mobile Advertising
Points: 45.00
Best Enjoyed Vertically
Agency: SMUGGLER + DDB / Chicago
Client: Starburst Swirlers
Category: Online-only Video / Single
Points: 45.00
Sperm Positive: The Baby That Changed HIV
Agency: DDB Aotearoa New Zealand / Auckland + Body Positive Inc / Auckland + New Zealand AIDS Foundation / Auckland + Positive Women / Auckland
Client: New Zealand AIDS Foundation, Body Positive, Positive Women
Category: Public Relations
Points: 21.00
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders
Category: Innovation & Transformation / Innovation in Digital Craft
Points: 21.00
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders
Category: Non-traditional & Guerrilla Marketing
Points: 21.00
Farewell, Work Holiday Parties
Agency: DDB / Chicago + Arts & Sciences + Arcade + LIME Studios
Client: Miller Lite
Category: Craft / Art Direction
Points: 21.00
McDo
Agency: NORD DDB / Stockholm
Client: McDonald's Scandinavia
Category: Experiential & Installations / Brand Installations
Points: 21.00
Tipping Point
Agency: Machine / London + DDB / Paris + Pinkman.tv / Paris
Client: Ubisoft
Category: Sound Mixing
Points: 21.00
Best Enjoyed Vertically
Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore
Client: Starburst Swirlers
Category: Use of Vertical Video
Points: 9.00
Give a little Love
Agency: Pulse Films + adam&eveDDB / London
Client: John Lewis
Category: Animation / Single
Points: 9.00
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders
Category: Experiential / Immersive Digital Spaces
Points: 9.00
McDo
Agency: NORD DDB / Stockholm
Client: McDonald's Scandinavia
Category: Experiential / Brand Installations
Points: 9.00
Cantenna
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client: Miller Lite
Category: Long Form Video / Single
Points: 3.00
VAR Discount
Agency: NORD DDB / Stockholm
Client: Elkjøp
Category: Experiential / Live Events
Points: 3.00
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite
Category: Experiential / Brand Installations
Points: 3.00
Big Game Dream
Agency: DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York
Client: Coors Light
Category: Events & Experiential
Points: 3.00
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite
Category: Out of Home / Brand Installations
Points: 3.00
America Could Use a Beer
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client: Molson Coors/ Coors Lite
Category: Brand Voice
Points: 3.00
It's kind of delicious and wonderful (Print)
Agency: DDB / Paris
Client: Glenmorangie
Category: Craft / Photography
Points: 3.00
Big Game Dream
Agency: DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York
Client: Coors Light
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 3.00
McDo
Agency: NORD DDB / Stockholm
Client: McDonald's Scandinavia
Category: Events / Stunts / Competitions / Live / In-Person
Points: 3.00
The Bad Influencers
Agency: Alma DDB / Miami
Client: Change the Ref
Category: Social Channel / Single Platform
Points: 3.00
Cantenna
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client: Miller Lite
Category: Social Channel / Multi-Platform
Points: 3.00
Calorie Burning URL
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client: Miller Lite
Category: Craft / Writing
Points: 3.00
Reflections
Agency: DDB Aotearoa New Zealand / Auckland + McDonald's New Zealand / Auckland + The Collective Force / Auckland + oOH! / Auckland
Client: McDonald's New Zealand
Category: Billboards & Transit / Series
Points: 3.00
Big Game Dream
Agency: DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York
Client: Coors Light
Category: Innovation & Transformation / Innovation in Experiential
Points: 3.00
Cantenna
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client: Miller Lite
Category: Online Films & Video / Long Form - Single
Points: 3.00
Let her run
Agency: Santería / São Paulo + Africa / São Paulo
Client: SporTV
Category: Online Films & Video / Long Form - Single
Points: 3.00
McDo
Agency: NORD DDB / Stockholm
Client: McDonald's Scandinavia
Category: Low Budget / Under 50K Budget
Points: 3.00
Living the High Life at Home
Agency: adam&eveNYC / New York + Exile + The Mill + Biscuit Filmworks
Client: Miller High Life
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Big Game Dream
Agency: DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York
Client: Coors Light
Category: Innovation & Transformation / Innovation in Integrated
Points: 3.00
Tag Heuer "The Longest Night"
Agency: Barking Owl / Los Angeles + DDB / Paris
Client: Tag Heuer
Category: Sound Mixing
Points: 3.00
Tipping Point
Agency: DDB / Paris + Pinkman.tv / Paris + Machine / London
Client: Ubisoft
Category: Production Design / Single or Series
Points: 3.00
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Sustainable Development Goals
Award:
2021 Sustainable Development Goals Pencil SDG Pencil
Points:
90.00
Client:
Starburst Swirlers
Title:
Best Enjoyed Vertically
Category:
Best of Mobile
Award:
2021 Mobile Best of Discipline Pencil
Points:
90.00
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Games
Award:
2021 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Craft / Art Direction
Award:
2021 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Miller Lite
Title:
Calorie Burning URL
Category:
Craft / Writing
Award:
2021 Print Gold Pencil
Points:
45.00
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Digital Design
Award:
2021 Design Gold Pencil
Points:
45.00
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Community Building
Award:
2021 Public Relations Gold Pencil
Points:
45.00
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Craft / Art Direction
Award:
2021 Out of Home Gold Pencil
Points:
45.00
Client:
Starburst Swirlers
Title:
Best Enjoyed Vertically
Category:
Mobile Advertising
Award:
2021 Mobile Gold Pencil
Points:
45.00
Client:
Starburst Swirlers
Title:
Best Enjoyed Vertically
Category:
Online-only Video / Single
Award:
2021 Interactive & Online Gold Pencil
Points:
45.00
Client:
New Zealand AIDS Foundation, Body Positive, Positive Women
Title:
Sperm Positive: The Baby That Changed HIV
Category:
Public Relations
Award:
2021 Health, Wellness & Pharma Silver Pencil
Points:
21.00
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Innovation & Transformation / Innovation in Digital Craft
Award:
2021 Digital Craft Silver Pencil
Points:
21.00
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Silver Pencil
Points:
21.00
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Craft / Art Direction
Award:
2021 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
McDonald's Scandinavia
Title:
McDo
Category:
Experiential & Installations / Brand Installations
Award:
2021 Out of Home Silver Pencil
Points:
21.00
Client:
Ubisoft
Title:
Tipping Point
Category:
Sound Mixing
Award:
2021 Music & Sound Craft Silver Pencil
Points:
21.00
Client:
Starburst Swirlers
Title:
Best Enjoyed Vertically
Category:
Use of Vertical Video
Award:
2021 Moving Image Craft Bronze Pencil
Points:
9.00
Client:
John Lewis
Title:
Give a little Love
Category:
Animation / Single
Award:
2021 Moving Image Craft Bronze Pencil
Points:
9.00
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Experiential / Immersive Digital Spaces
Award:
2021 Interactive & Online Bronze Pencil
Points:
9.00
Client:
McDonald's Scandinavia
Title:
McDo
Category:
Experiential / Brand Installations
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Miller Lite
Title:
Cantenna
Category:
Long Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Elkjøp
Title:
VAR Discount
Category:
Experiential / Live Events
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Experiential / Brand Installations
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Coors Light
Title:
Big Game Dream
Category:
Events & Experiential
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Out of Home / Brand Installations
Award:
2021 Design Merit Award
Points:
3.00
Client:
Molson Coors/ Coors Lite
Title:
America Could Use a Beer
Category:
Brand Voice
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Glenmorangie
Title:
It's kind of delicious and wonderful (Print)
Category:
Craft / Photography
Award:
2021 Print Merit Award
Points:
3.00
Client:
Coors Light
Title:
Big Game Dream
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
McDonald's Scandinavia
Title:
McDo
Category:
Events / Stunts / Competitions / Live / In-Person
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Change the Ref
Title:
The Bad Influencers
Category:
Social Channel / Single Platform
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Miller Lite
Title:
Cantenna
Category:
Social Channel / Multi-Platform
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Miller Lite
Title:
Calorie Burning URL
Category:
Craft / Writing
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
McDonald's New Zealand
Title:
Reflections
Category:
Billboards & Transit / Series
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
Elkjøp
Title:
VAR Discount
Category:
Ecommerce
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Coors Light
Title:
Big Game Dream
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Miller Lite
Title:
Cantenna
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
SporTV
Title:
Let her run
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
McDonald's Scandinavia
Title:
McDo
Category:
Low Budget / Under 50K Budget
Award:
2021 Film Merit Award
Points:
3.00
Client:
Miller High Life
Title:
Living the High Life at Home
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Film Merit Award
Points:
3.00
Client:
Coors Light
Title:
Big Game Dream
Category:
Innovation & Transformation / Innovation in Integrated
Award:
2021 Integrated Merit Award
Points:
3.00
Client:
Tag Heuer
Title:
Tag Heuer "The Longest Night"
Category:
Sound Mixing
Award:
2021 Music & Sound Craft Merit Award
Points:
3.00